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Council sends proposed parkway banners back to committee after design review and budget check
Summary
Councilmembers voted to return a $31,050 street-pole banner program to committee for additional brand review and refinements after staff and committee input; the full council voted 8-0 to send the proposal back for further consideration.
Councilmembers voted unanimously to send a proposed parkway street-pole banner program back to committee for additional branding review and refinements. The parks committee had reviewed a design set that staff said had been developed with input from several city departments; the packet showed a budgeted amount of about $31,050 for the banners.
Parks Committee chairperson Mastroakis opened discussion noting that staff and a team representing multiple departments had developed proposed banners to reflect community character; staff said $31,050 had been budgeted for the item. Council member McGinnis moved to send the banner designs back to committee for further brand review and revision; the amendment was seconded and carried on a voice vote, 8-0.
Council members said staff had done a strong initial job but that the banners are a visible, long-term branding element and merited another review pass before production and installation. The amendment directs the relevant committee to return with refined design options for council consideration.
Why this matters: The banners will be installed along a visible parkway and have been budgeted; council members wanted to ensure font, color and photo choices match the city's broader brand identity before the city proceeds to production and installation.
What happens next: The item returns to committee; staff and the committee will prepare revised banner options for a future council meeting.
Sources and attribution: Discussion and votes taken from the city council meeting transcript.
