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Bruhala team proposes Unicorn Park neighborhood redevelopment, cites 31‑acre site and potential $75–$100M TIF benefit
Summary
Musler Bartram Architects, Cityscapes Development and Brewhalla presented a neighborhood‑scale convention center concept on a 31‑acre infill site near downtown Fargo, emphasizing connectivity to Bridal food hall, a 160‑room hotel, and TIF revenue potential for broader neighborhood investment.
Kevin Bartram, developer with the Bruhala team, and Mark Bjornstead, design/brand lead, presented a proposal that centers the convention facility in the Unicorn Park neighborhood on a 31‑acre infill site. "This site presents, you know, really an incredible opportunity for the city," Bartram said, noting the team’s plans for a 160‑room hotel attached to the convention center, adjacency to Bridal (a food and beverage complex), and integration into an evolving entertainment district.
The team described the proposal as a neighborhood redevelopment, not just a single building, and stressed the broader tax and development upside. Mark Bjornstead said the site could generate tax‑increment financing (TIF) revenue they estimated to be "75 to over a $100,000,000 over the life of that TIF," money the team framed as available to the city for future public objectives. The presenters…
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