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Airport advertising, Contour flights prompt board to form small subcommittee on billboards and airport spend

AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Board members agreed to form a subcommittee to finalize airport advertising creative and billboard messaging tied to Contour/airport funding; staff outlined a $50,000 proposed airport ad spend with $25,000 allocated to Expedia and an airport matching allotment of $25,000.

Board members formed a small working group Aug. 12 to finalize billboard creative and timing connected to a Contour Airlines advertising partnership and airport marketing funds.

The Moab Office of Tourism presented a proposed Contour‑related ad spend the board described as $50,000 in total, with $25,000 recommended for Expedia/booking-intent placements and the airport providing a $25,000 match for local marketing.…

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