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Airport advertising, Contour flights prompt board to form small subcommittee on billboards and airport spend
Summary
Board members agreed to form a subcommittee to finalize airport advertising creative and billboard messaging tied to Contour/airport funding; staff outlined a $50,000 proposed airport ad spend with $25,000 allocated to Expedia and an airport matching allotment of $25,000.
Board members formed a small working group Aug. 12 to finalize billboard creative and timing connected to a Contour Airlines advertising partnership and airport marketing funds.
The Moab Office of Tourism presented a proposed Contour‑related ad spend the board described as $50,000 in total, with $25,000 recommended for Expedia/booking-intent placements and the airport providing a $25,000 match for local marketing.…
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