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New PR agency Camp Stories outlines earned‑media push, activations including sustainable holiday idea
Summary
Camp Stories, the new public relations agency for Moab, summarized earned-media placements, local storyteller interviews and proposed activations including a sustainability‑focused winter tree feature and media ‘Moab makers’ pop‑ups to attract editorial coverage.
Camp Stories, the Moab Office of Tourism’s newly contracted PR agency, told the tourism advisory board on Aug. 12 that it has begun pitching features, conducting interviews and planning media activations to drive year‑round visitation and increase length of stay.
Campbell Levy and Courtney Hausam of Camp Stories outlined a character‑first pitch approach that prioritizes local profiles, accessible‑adventure reporting and cultural stories. Levy said the agency focuses on “deep emotional connection to the places that we choose to represent.”
Why it matters: Earned editorial coverage can amplify paid marketing, attract longer visits and showcase non‑adventure assets such as culinary and…
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