Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Public Relations topic
No spam. Unsubscribe anytime.
New PR agency Camp Stories outlines earned‑media push, activations including sustainable holiday idea
Summary
Camp Stories, the new public relations agency for Moab, summarized earned-media placements, local storyteller interviews and proposed activations including a sustainability‑focused winter tree feature and media ‘Moab makers’ pop‑ups to attract editorial coverage.
Camp Stories, the Moab Office of Tourism’s newly contracted PR agency, told the tourism advisory board on Aug. 12 that it has begun pitching features, conducting interviews and planning media activations to drive year‑round visitation and increase length of stay.
Campbell Levy and Courtney Hausam of Camp Stories outlined a character‑first pitch approach that prioritizes local profiles, accessible‑adventure reporting and cultural stories. Levy said the agency focuses on “deep emotional connection to the places that we choose to represent.”
Why it matters: Earned editorial coverage can amplify paid marketing, attract longer visits and showcase non‑adventure assets such as culinary and cultural offerings — elements Camp Stories said it will highlight to smooth seasonality.
Camp Stories reported early successes: the agency compiled interviews that contributed to a Wall Street Journal piece the meeting referenced, and said it is developing longer‑lead feature placements for travel outlets planning 2026 coverage. The team is pitching a range of storylines including film tourism, female‑led local makers, accessible adventure programs and itinerary‑style pieces designed to encourage multi‑day stays.
Camp Stories also proposed three activations to generate news hooks and editorial interest. The first, a sustainable holiday tree concept, would present a low‑impact seasonal lighting event as an alternative to the Rockefeller Center model, potentially powered by in‑kind solar lighting from a Utah company (BioLite/Goal Zero were named as potential partners). Campbell Levy described the idea as “a positive, sustainable, twist on this story.”
The second proposal is a Moab makers pop‑up in influential markets (examples cited: Salt Lake City or Denver). Camp Stories said it would stage multi‑day, experiential deskside events — culinary demos, makers’ demonstrations and gifting — to allow editors to experience Moab’s artisans, chefs and cultural producers in person.
The third recommendation is attending the International Media Marketplace (IMEX/IMN) in New York in January to run speed‑dating meetings with international editors and set editorial coverage across the year.
Board members suggested additional storylines and local resources — including the new state park and America 250 observances — to fold into the PR plans. Several members asked that history, culture and existing adventure heritage be emphasized alongside new‑economy and maker stories.
Camp Stories said it will continue pitching both short‑lead and long‑lead placements and will coordinate with staff on who is available for interviews and on what topics. The board did not authorize a separate line item at the meeting; Camp Stories’ work was presented as an ongoing contracted engagement.
