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Tourism director outlines Destination By Design projects, marketing grants and visitor-center talks
Summary
Tourism staff briefed commissioners on a Destination By Design planning opportunity, a new $12,000 tourism marketing grant, a $50,000 PR contract with Yellow Duck Marketing and a pending contract with Blue Ridge Parkway for the Mineral Museum visitor center.
Kelly Jones, the county’s tourism lead, updated the Mitchell County Board of Commissioners on marketing work and infrastructure planning intended to boost visits and overnight stays.
Jones said the county has engaged with a Destination By Design program (modeled on a Rutherford County effort) to identify three to four infrastructure projects that would improve Mitchell County as a destination. She told commissioners one-third of the tourism budget is directed to…
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