American Golf Corporation told the city council on July 15 that its long‑term lease operation of Waterview Golf Course is showing rising revenue and improved course conditions after recent capital work and staffing changes. The company reported investments in irrigation and clubhouse work, a new superintendent and plans for further practice‑area and cart‑path improvements.

The presentation, led by an American Golf representative and supplemented by company staff, said the company pays about $250,000 annually in rent under its lease and has invested “over $10,000,000” in the facility since the lease began. The presenter said the company invested nearly $170,000 most recently, including a roughly $44,000 pump‑station controller and more than $100,000 in irrigation coverage upgrades. "Our overriding goal is to maintain and grow Waterview as a valuable community recreational asset and strive to provide a best in class golfing experience for city residents and visitors," the presenter said.

Why it matters: Waterview is a municipal recreational asset leased to a private operator; capital and maintenance choices affect local recreation, neighborhood impacts and the city’s budget obligations tied to bond and lease payments.

American Golf said course conditions — especially greens — have improved under new superintendent Justin Skeeto and that the company is making progress on control of Dallas grass (a common local turf weed). The operator reported just under 45,000 rounds in 2024 and said year‑end revenue for 2024 exceeded $2,500,000; the presenter estimated that 2025 revenue could reach about $2.8 million. The company said it is using dynamic pricing and that average revenue per round rose 15.8% compared with 2023.

On capital and operations: company staff described recent investments in irrigation components and clubhouse arrival landscaping (about $18,000), said driving‑range landing‑area improvements were approved recently, and listed potential phased cart‑path and clubhouse projects. The operator asked the council and staff to consider updating Exhibit F to the lease, which the presenter described as the lease exhibit that outlines specific maintenance tasks; the presenter said some items in Exhibit F no longer match current turf and maintenance practices and that modernization would help align priorities with comparable courses used as benchmarks (identified as Firewheel (Garland), Buffalo Creek (Rockwall) and Texas Star (Euless)).

On irrigation: American Golf and city staff said the operator has increased irrigated coverage and estimated about 85% coverage now, with a target of roughly 90–98% after ongoing repairs. City staff said an external irrigation audit is in progress and "we should get it by the end of the month," according to the meeting record. Council members pressed for details about the life of the system and whether city bond proceeds had funded prior work; a staff speaker said a 2018 bond of about $1,100,000 funded green renovations and retaining‑wall work and noted an earlier 2014 payoff of approximately $2,200,000 on city bond debt.

Other operational notes: the operator said the Players Club has about 383 members and that staff aim to grow membership toward 600–700; the operator said a 20% discount for residents is planned. The pavilion and event space host roughly 15–25 events per year, and Waterview continues to host local high school teams for practice and home matches. No formal council action was taken during the presentation.

The presentation closed with a request to keep collaborative planning open between the operator, the golf advisory board and city staff. The irrigation audit, the presenter said, will provide an independent assessment of whether the current system can continue to be used or requires replacement. No vote or formal direction amending the lease was recorded at the meeting.

Less critical details: the operator said some concrete cart path replacement would be phased, and that snack bar and pavilion flooring and clubhouse paint would be considered in future work. The operator also noted the seasonal, weather‑dependent limits on rounds and that large tournaments are a significant revenue source.