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RAC describes ‘Simple Steps, Better Air’ summer ad campaign and outreach push
Summary
RAC communications staff reviewed the summer advertising and outreach push — transit ads, TV, bilingual print, sponsored content and 17 days of in‑person events — aimed at ozone awareness and to boost program participation.
Regional Air Quality Council communications staff gave the board a mid‑season snapshot of the council’s ‘‘Simple Steps, Better Air’’ media buy and in‑person outreach, highlighting transit ads, TV placements, bilingual print and community events.
Communications staff said the campaign includes advertising on regional buses, light‑rail kiosks, bus shelters, major TV stations and streaming platforms, plus a data‑page…
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