Regional Air Quality Council communications staff gave the board a mid‑season snapshot of the council’s ‘‘Simple Steps, Better Air’’ media buy and in‑person outreach, highlighting transit ads, TV placements, bilingual print and community events.

Communications staff said the campaign includes advertising on regional buses, light‑rail kiosks, bus shelters, major TV stations and streaming platforms, plus a data‑page takeover and sponsored online content. Staff noted paid native‑style “sponsored content” placements this year with 5280 magazine and The Denver Post. ‘‘We are also advertising on some bus shelters this year, which apparently we did in years past, and we're bringing some of those back,’’ the staff member said.

Why it matters: the media buy supports the council’s ozone‑season outreach and incentivizes signups for ozone alerts and participation in replacement programs such as the mower exchange. Staff said the campaign also includes giveaways with Ace Hardware to encourage people to switch to electric lawn and garden equipment.

Staff reported an expanded in‑person events calendar: about 10 events over 17 days so far this summer, including bike‑to‑work day and festival outreach across the Front Range, and noted an outreach push into northern counties. Staff thanked new team members and board members who participated in events; the presentation included bilingual print examples and a screenshot of a TV weather segment on ground‑level ozone that staff said helped spread the campaign message.

Staff asked board members to help share nomination links for the Clean Air Champions awards and to encourage local partners to help extend campaign reach into northern counties in 2026.