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Council reviews proposal for social media monitoring and resident polling software; questions on survey validity
Summary
Staff proposed a $10,000 budget item to buy social-media aggregation and polling software to automate postings and run resident sentiment polls; council and residents pressed staff on selection bias, bot filtering and transparency before any procurement decision.
City staff proposed on June 19 to make the communications function a standalone department and to budget about $10,000 to license social-media monitoring, automation and resident polling software intended to improve outreach and measure public sentiment.
Assistant City Manager Jim Williams and Communications staff said the tool would centralize social-post publishing, provide social listening to identify trending issues, and enable repeatable and micro-surveys so council and staff can track resident satisfaction over time. Communications staff noted the department currently operates with a single dedicated position (multimedia…
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