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RCTC approves $750,000 public outreach contract for Traffic Relief Plan; term corrected to 12 months
Summary
The committee approved a not-to-exceed $750,000 agreement with Southwest Strategies Group for a traffic relief plan public information campaign, clarified the contract term as 12 months (staff report misstated 16 months), and requested staff follow-up workshops and measurement of awareness goals.
Riverside County Transportation Commission on Aug. 25 approved an agreement with Southwest Strategies Group for public information and awareness services supporting the commission's Traffic Relief Plan (TRP), with a not-to-exceed amount of $750,000 and a corrected contract term of 12 months.
Jeanette Flores, RCTC external affairs director, said the outreach program is designed “to educate Riverside County residents about the projects and the traffic relief plan and receive any feedback.” Flores described measurable…
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