Citizen Portal
Sign In

Get Full Government Meeting Transcripts, Videos, & Alerts Forever!

RCTC approves $750,000 public outreach contract for Traffic Relief Plan; term corrected to 12 months

5677577 · August 25, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The committee approved a not-to-exceed $750,000 agreement with Southwest Strategies Group for a traffic relief plan public information campaign, clarified the contract term as 12 months (staff report misstated 16 months), and requested staff follow-up workshops and measurement of awareness goals.

Riverside County Transportation Commission on Aug. 25 approved an agreement with Southwest Strategies Group for public information and awareness services supporting the commission's Traffic Relief Plan (TRP), with a not-to-exceed amount of $750,000 and a corrected contract term of 12 months.

Jeanette Flores, RCTC external affairs director, said the outreach program is designed “to educate Riverside County residents about the projects and the traffic relief plan and receive any feedback.” Flores described measurable…

Already have an account? Log in

Subscribe to keep reading

Unlock the rest of this article — and every article on Citizen Portal.

  • Unlimited articles
  • AI-powered breakdowns of topics, speakers, decisions, and budgets
  • Instant alerts when your location has a new meeting
  • Follow topics and more locations
  • 1,000 AI Insights / month, plus AI Chat
30-day money-back on paid plans