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City moves to publicize how $55 million geobond and sales taxes will be spent
Summary
City staff outlined a 'tax transparency' campaign to explain how a $55 million general obligation bond and existing sales taxes will fund infrastructure and services, using signage, social media, a dedicated web page and interactive maps.
City staff presented a communications plan to show residents how the recently approved $55 million general obligation bond and existing sales taxes will be spent, focusing on transparency, accessibility and consistent branding.
Rebecca Gannon, the city’s public information presenter, described a campaign with the working label "Your tax dollars at work" and a specific brand for the geobond called "Bond Built." The campaign will use road signs at project sites, monthly social‑media progress reports, short videos and a web page with…
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