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Board approves assignment of digital‑sign contract to Lamar Advertising; kiosks and other elements under review

5594142 · August 13, 2025
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Summary

The board unanimously approved consent to assign the district's existing digital signage agreement from Street Media Group to Lamar Advertising GP Co. Board members asked staff to review uncompleted elements in the original agreement, such as kiosks and shelters, and to confirm exclusivity or non‑compete terms.

PUEBLO WEST, Colo. — The Pueblo West Board of Directors voted Aug. 13 to approve consent to assign the district’s digital signage agreement from Street Media Group to Lamar Advertising GP Company, a corporate assignment that does not change the substantive terms of the 2020 agreement, staff said.

Why it matters: The 2020 contract authorized installation of highway‑adjacent digital signs and provided a revenue share to the district (staff cited a 20% split that has yielded approximately $20,000 per year). The agreement also included additional elements — references to kiosks, shelters and other phases — that staff said have not been completed.

Board discussion: Directors asked whether the assignment would carry any exclusive or non‑compete rights throughout Pueblo West and whether remaining commitments (for kiosks or trail installations) had been abandoned. District staff said the consent to assign would not change the original contract terms; the board requested a follow‑up review to confirm which elements remain outstanding and whether the new assignee plans to complete them.

Motion and outcome: A board member moved and a second was recorded; the board approved the consent to assign by voice vote. The board did not set aside or renegotiate the original contract language at the meeting.

Next steps: Staff said they will examine the contract record, determine whether proposed kiosks or shelters remain obligations, and report back to the board with any recommended action or required enforcement steps.