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Nonresident survey: 89% of respondents have visited Greeley; image and marketing seen as priority
Summary
City staff presented results of a nonresident survey showing generally positive perceptions among nonresidents who have visited Greeley, and recommended marketing work to raise awareness of lesser‑known events and attractions.
GREELEY, Colo. — City staff presented results of a nonresident survey at a July work session showing mostly positive perceptions among people who have visited Greeley and identifying awareness and marketing as the biggest barriers to attracting more visitors.
Nelvis Alvarez, a city engagement manager, introduced the nonresident survey, and Robert Heacock of ETC Institute presented findings based on 807 responses from Colorado and Wyoming residents (margin of error ±3.4%). The survey excluded responses from Greeley, Evans and Garden City.
Heacock told council that 89% of respondents said…
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