GREELEY, Colo. — City planners outlined a new Grow Greeley area‑planning strategy during a June 2025 City Council work session, describing two parallel area plans — Grow West and Grow East — and inviting council and public input on outreach and implementation priorities.

Planner Caleb Jackson said the Grow Greeley campaign is intended to coordinate multiple area plans and topical master plans so growth is intentional and integrated with transportation, parks, housing and economic development goals. “This is much bigger than just Cascadia. This is all of the land west of 80th Avenue,” Jackson said, describing Grow West as roughly 21 square miles, of which about 2 square miles are currently developed.

Jackson said consultants (Spec Dempsey and Able City for the West plan; Rick Engineering co‑leading Grow East with Public Works and Community Development) began stakeholder meetings in May 2025 and will return in July for a design charrette week. He invited the public and council to a main event on July 9 at 6 p.m. at the Ames Welcome Center for community design sessions and a consultant presentation. The goal is to bring drafts back to the community in the fall and target adoption in 2026.

On technical items, Jackson said the Grow West area includes about 21 square miles (19 undeveloped) and Grow East covers about 21 square miles (8 developed, 13 undeveloped). The Grow East outreach included mailings to large landowners with more than 40 acres; staff asked councilmembers to share contacts for additional outreach. Jackson also said staff will develop implementation chapters for each plan to clarify how recommendations will be carried out.

Councilmembers asked clarifying questions. Councilmember Debuti asked what a “form‑based code” means; Jackson explained it emphasizes urban form and design standards rather than strictly separating land uses. Councilmember Butler asked about implementation and who will oversee follow‑through; Jackson said implementation chapters and cross‑departmental roles will be part of the plans.

No formal action was taken; the presentation sought council feedback and public engagement is planned. Staff said SpeakUpGreeley pages are live for both area plans and that consultants will return in summer 2025 for community charrettes and public design sessions.