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VisitCOS outlines 2025–28 destination roadmap and resident survey results backing possible lodging-tax increase
Summary
Visit Colorado Springs presented a three-year strategic roadmap, resident sentiment research and economic figures showing 25.5 million visitors and a $3.1 billion regional impact in 2024; staff said public support data could underpin a future lodging-tax (LART) ballot measure but urged closer city partnership and planning before a vote.
Visit Colorado Springs (VisitCOS) presented its 2025–2028 destination master plan roadmap and a resident sentiment study that the tourism agency said supports pursuing additional promotional funding. Doug Price, president and CEO of VisitCOS, said VisitCOS updated its 10-year destination master plan to focus on three "imperatives": secure additional promotional funding, grow off‑peak overnight visitation (November–March) and increase length of stay. Amy Long, Chief Development Officer, said VisitCOS identified eight areas where it will lead (funding strategy, winter and off-peak growth, stewardship, packaging, visitor center work, centers of excellence, coordinated planning and CTO…
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