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Regional arts leaders launch Lehigh Valley patron survey to guide programming and investment
Summary
Lafayette College and the Lehigh Valley Arts and Cultural Alliance told the Northampton County Economic Development Committee on Aug. 7 they are running a Greater Lehigh Valley Arts and Culture Patron Survey to collect audience, access and pricing data through December 2025.
Arts and cultural organizations in the Lehigh Valley launched a regional patron survey the county committee heard on Aug. 7, a data effort organizers say could help local arts groups and municipalities design programming, demonstrate unmet demand, and strengthen grant applications. Marta (Director of Arts Marketing at Lafayette College) and Meg Mickovitz (assistant managing director and research coordinator, Lehigh Valley Arts and Cultural Alliance) described the survey as a community-driven study open to residents of Lehigh and Northampton counties and “fuzzy…
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