Main Street Las Cruces outlines capital-outlay push, branding change and business support

Jeffrey Stewart, executive with the Downtown Las Cruces Partnership, told the City Council on the organization’s annual update that the nonprofit has focused on capital projects, business technical assistance and event promotion downtown while preparing to rebrand to Main Street Las Cruces. The presentation, given during the council work session, outlined recent downtown projects and metrics and described strategies the organization says will attract state capital-outlay funding and increase earned revenue. Stewart said, “for every $1 spent on our organization, we bring back $4 in capital outlay dollars to benefit our community in the form of public infrastructure.” Why this matters: Downtown investment affects storefronts, restaurants and civic life in a district the presentation said regularly draws thousands of workers and visitors. Stewart and staff framed their actions — promotional videos, a…