Caldwell County Schools unveils new brand identity to reflect tradition and modernity
Summary
District staff presented a new public-facing brand identity for Caldwell County Schools; the board reviewed and signed off to move forward with implementation in schools and county communications.
Caldwell County Schools staff presented a new district brand identity to the Board of Education, which the board reviewed and agreed to adopt for district communications and public materials.
"For nearly a hundred and 85 years, Caldwell County Schools has been a scholastic guiding light for students in the North Carolina foothills," the presenter said. "This new brand identity reflects Caldwell County Schools' unique way of honoring tradition while cultivating innovation and reflecting the modern excellence of our students and staff." The presentation was given for informational purposes under agenda item 7a.
The board indicated it has reviewed and accepted the design and expects to begin deploying the new visuals and voice across schools and district materials. The presenter described the change as updating public-facing visuals and voice "to represent the impact our district is making beyond our region." There were no formal objections or motions recorded other than the board noting agreement with the design.
Implementation timing and specific rollout steps were not specified at the meeting; staff said the board had already reviewed the design. Additional details, including timelines and budget for production of new materials, were not discussed in the public record provided.
