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Lodging and travel groups describe donations, cancellations and need for coordinated recovery after Hill Country floods

5576930 · June 8, 2025
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Summary

Hotel, campground and travel industry witnesses told the committee the floods caused cancellations and reduced bookings across the region; industry groups donated rooms and prepared a media campaign to reassure visitors that most Hill Country destinations remain open.

Representatives of the Texas Hotel and Lodging Association, the Texas Association of Campground Owners and the Texas Travel Alliance told the House Culture, Recreation & Tourism Committee that the July Hill Country floods caused cancellations, reduced tourism demand and significant economic ripple effects for local communities.

"Since 1903 we've seen a lot of disasters across the state of Texas," Justin Bragle, general counsel for the Texas Hotel and Lodging Association,…

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