Representatives of the Texas Hotel and Lodging Association, the Texas Association of Campground Owners and the Texas Travel Alliance told the House Culture, Recreation & Tourism Committee that the July Hill Country floods caused cancellations, reduced tourism demand and significant economic ripple effects for local communities.

"Since 1903 we've seen a lot of disasters across the state of Texas," Justin Bragle, general counsel for the Texas Hotel and Lodging Association, said. He said the association represents about 6,000 lodging properties and that many hotel members donated hundreds of room nights in July to support first responders and displaced residents. Bragle urged economic support for the region as recovery moves beyond immediate shelter needs.

Randall Dally, past president of the Texas Association of Campground Owners, described business impacts from weather‑related fear: parks that remain open have experienced sharp cancellations and phone calls dropped off even in areas far from the damaged spot. He said the association planned a marketing campaign to tell visitors the Hill Country is open and urged campsite owners to have evacuation and emergency plans filed with local authorities.

Erica Boyd, president and CEO of the Texas Travel Alliance, said the industry can help by educating visitors about destination‑specific safety and by amplifying local messages through tourism channels. Witnesses and lawmakers also discussed problems with broad county‑wide alerts that can produce false or noisy warnings for visitors and residents; several witnesses said that led some people to disable phone alerts.

No legislation was proposed during the hearing. Lodging and campground representatives offered to supply best practices and coordinate with state and local emergency-management officials on sheltering, communications and a recovery‑focused marketing push to restore visitors to affected areas.