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Actors, SAG‑AFTRA urge state to expand publicity rights to cover AI image and voice misuse
Summary
Representatives from SAG‑AFTRA New England and local actors told the committee that updating Massachusetts' right‑of‑publicity law to include likeness and voice — and post‑mortem rights — is necessary to protect workers from unauthorized AI use of images and voices.
SAG‑AFTRA New England representatives and working actors testified in support of H.1615, a proposal to expand Massachusetts' right‑of‑publicity law to expressly protect an individual's image, voice and post‑mortem rights from unauthorized commercial use, including generative‑AI synthesis. Jessica Marr, executive director of SAG‑AFTRA New England, described the union’s membership and said the…
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