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Ohio Tuition Trust seeks to renew Learfield advertising partnership to promote 529 plans
Summary
The Ohio Tuition Trust Authority asked the Controlling Board to renew a waiver allowing it to contract with Learfield, the multimedia advertising vendor already under contract with several universities, to continue advertising Ohio 529 plans through collegiate athletic multimedia channels.
The State Controlling Board on June 2 approved a renewal request from the Ohio Tuition Trust Authority to continue using Learfield to advertise Ohio 529 plans through multimedia marketing tied to several Ohio universities' athletic programs.
Michael Graham, legislative director at the Department of Higher Education, said Ohio State University, University of Toledo, Ohio University and Bowling Green State University each have competitively bid…
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