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Ohio committee hears bill to expand name, image and likeness protections to deepfakes
Summary
The House Technology Innovation Committee held the first hearing on House Bill 185, a sponsor-driven proposal to remove the commercial-purpose requirement from Ohio's name, image and likeness protections and to add language targeting AI-produced 'modified facsimiles' and malicious deepfakes while preserving First Amendment carve-outs.
The House Technology Innovation Committee on an unspecified date heard sponsor testimony on House Bill 185, which would expand Ohio's name, image and likeness protections by removing the requirement that an unauthorized use have a commercial purpose.
Sponsor Representative Adam Matthews said the bill 'removes the requirement of having a commercial purpose to protecting an individual' and is intended to give 'all citizens the ability to protect against unauthorized uses of their identities.'
The bill would update Ohio's existing statutory framework to cover a person's 'persona' when a 'modified facsimile' of that persona is created and would be actionable where 'a reasonable trier of fact would confuse the modified facsimile and the individual,' the sponsor told the committee. Matthews said the change would apply to images, audio and video manipulations produced by traditional editing tools or by generative artificial intelligence.
Matthews also described a separate…
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