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Parks department highlights mobile apps, digital ticketing and social media boost
Summary
Parks officials reported strong early adoption of a golf app and a parks app launched last year, citing thousands of downloads, push-notification engagement and savings from digital pool ticketing.
City of Wichita Parks and Recreation officials on April 1 reported adoption metrics and marketing outcomes for two department mobile apps: a golf app (launched in 2016) and a parks-and-recreation app launched in April of the prior year.
Sheena Applehands, marketing and communications director for the department, said the golf app has more than 33,600 downloads to date, with about 9,158 active users and 57% of those users…
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