Red Bank to pilot Urban SDK traffic analytics platform for one year at discounted rate

Deputy Chief (acting) and Public Works Director Tate presented a joint request from the Red Bank Police and Public Works departments to license traffic analytics from Urban SDK for an initial one‑year, discounted subscription not to exceed $14,825. Staff said the platform provides curated vehicle counts, roadway speeds, collision metrics, and a 12‑month historic data backfill to support traffic‑safety and infrastructure planning. The nut graf: Staff said the analytics will allow the traffic-safety committee and both departments to identify speeding and volume hotspots, tailor enforcement and deployment, analyze time-of-day trends, and support evidence-based infrastructure improvements. Staff emphasized that the data are commercially aggregated from publicly available sources and that no personally identifiable information or invasive surveillance is part of the product. Deputy Chief explained how the police would use the dashboard to target enforcement rather than “blindly going out and sitting in an area,” and Public Works staff said the system could supplement intermittent point-in-time traffic counts and radar-sign data. Commissioners asked about the underlying data sources and accuracy; staff said Urban SDK aggregates signals from commercially sourced datasets (including telematics and cell-signal aggregation), applies proprietary algorithms, and reports volumes and speeds with an acknowledged margin of error. Staff also said the platform may show pedestrian and bicyclist activity where phones provide signals, but they will confirm pedestrian/bike detail with the vendor before finalizing the contract. Ending: The one-year pilot was placed on the consent agenda as Resolution 25-1819; staff said they will ask the vendor follow-up questions on pedestrian and bicycle data and will proceed if the mayor and commission sign the resolution at the regular meeting.