Council directs staff to proceed with new Copperas Cove monogram logo and branding materials

At a workshop before the Aug. 5 regular meeting, Copperas Cove staff presented a proposed city logo and branding package and council directed staff to move forward with finalizing the design. Public Relations Director Kevin Keller and volunteer committee members described a simplified monogram representing “Copperas Cove, Texas,” shown in black-and-white for presentation; staff said a color palette (described as a Texas blue) and a full branding guide would be produced before final adoption.

Keller told council the logo work began after a February 2022 council directive to form a committee and that the current rendition is the product of three years of meetings by a committee that eventually narrowed to a small working group that included Chief Eddie Wilson and Joshua Morse of Copperas Cove ISD. Keller said the committee struggled with how to represent the city in a single mark and that the monogram approach was chosen for clarity and adaptability across platforms. “The logo that’s being presented is in black and white. That is not the proposed final color,” Keller said during the workshop.

Joshua Morse, who assisted as a volunteer designer, told council the group aimed for a “modern logo to go with our modern city” and noted that some earlier versions included a small star intended to indicate the city’s location; staff explained the star proved hard to read at small sizes. Councilmembers generally praised the simplified mark and the mockups staff provided showing the logo on business cards, social media icons and apparel. Council also examined digitized fabric swatches prepared by a local vendor to evaluate the mark’s appearance on clothing.

Council asked whether the school district had been consulted; staff said Coppers Cove ISD had not been directly contacted but that Joshua Morse, who is with CCISD, had been part of the work. City Manager Ryan Havela and other staff thanked committee members for volunteer time and professional help. Staff described the next steps as returning with a resolution to authorize final design work, producing a trademark strategy and completing a branding kit before broad rollout.

Council’s direction was procedural: proceed with finalizing the logo and branding materials and bring a resolution for formal action at a future meeting. No formal ordinance or trademark action was adopted at the Aug. 5 meeting; staff said the finalized design and trademarking would be a multi-step process that would not result in immediate production rollouts.