County rolls out GoBond outreach plan and microsite; consultants to supply talking points and materials

County outreach consultants and staff reviewed the outreach plan for a proposed county bond measure during the Aug. 5 work session and said a public microsite and survey are live to collect community feedback. Gabe Vagos of Sunny505 described Phase 1 work: branding, a microsite, messaging and a digital community survey. The site includes proposed project summaries and a survey designed to gather resident priorities. Sunny505 and county staff said the microsite provides a Spanish translation option but staff identified a log‑in issue with the Spanish survey that they will fix. Commissioners requested additional materials for community meetings: printed survey forms in English and Spanish, a short slide deck and social media graphics. They also asked for clearer FAQs on how a general‑obligation bond would appear on property tax bills, the bond term (budget office confirmed a 20‑year term) and the estimated monthly cost framed with typical home values. Sunny505 said it will provide slide templates, social toolkits and draft newsletter items and help convene local “champions” to promote engagement. County staff and Sunny505 reported roughly 47 digital survey responses to date and said they will provide weekly response summaries and increase targeted outreach — including geo‑fenced digital ads and on‑the‑ground meetings — to boost participation. Why it matters: Public buy‑in and clear communication about costs, benefits and timelines are central to any bond campaign; commissioners emphasized the need to reach Spanish speakers and digitally disconnected residents. Next steps: Sunny505 will send commissioners talking points, slide decks and social media toolkits; county staff will provide printable English and Spanish surveys, fix the Spanish survey log‑in issue and add an FAQ explaining how the bond would appear on property tax bills.