Council approves Merrimack Youth Association sponsor signs at Bishop and Reeds Ferry fields

The Merrimack Town Council voted unanimously on May 8 to approve a request from the Merrimack Youth Association to install sponsor signage at Bishop Field and Reeds Ferry Field. The motion passed 7–0. MYA representatives showed photos of proposed placements and told the council the signage program is intended to help the association stabilize its budget and keep youth program registration costs low. The council packet included pictures of signs mounted on backstops, batting‑cage fences and a shed at Gibson Field; presenters said the signs are primarily white with company logos and that most do not include phone numbers or discount advertising. Councilors questioned sight lines and safety. Councilor Nancy asked whether signs near the street would interfere with law enforcement sight lines and whether any signs blocked player visibility. MYA representatives responded that the images addressed the concerns, that most signs are 2x4 or 3x5 feet under a tiered fee schedule, and that the association has avoided advertising such as alcohol promotions or price discounts. Motion and outcome: Chair Tom moved approval of the signage additions; Councilor Peter seconded. The council voted 7–0 in favor. Why it matters: the sponsorship signs provide local fundraising revenue used to lower fees for participants and support field maintenance and equipment; council review focused on public safety and visual impact along busy streets adjacent to the fields. Implementation details: the approved plan includes a placeholder image in the agreement so the MYA can update sponsor names year to year; if the program expands beyond the two fields, the MYA will notify the council. The council also asked staff to watch for any signs that materially block sight lines or encroach on play areas.