Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Visit Flagler presents 2018 tourism sentiment index; residents and partners surveyed on tourism priorities
Summary
Visit Flagler staff presented a tourism-sentiment index (2018) showing a sentiment score of 44 on a -100 to +100 scale and low conversation volume relative to peers; staff also summarized a resident survey (1,170 responses) and a partner survey (35 responses) to inform destination development and community engagement.
Visit Flagler presented social-listening research and survey results to the Tourist Development Council on Jan. 15, reporting a 2018 tourism-sentiment score of 44 (scale: -100 to +100) and a diagnosis that Palm Coast/Flagler Beach generates positive online sentiment but low conversation volume compared with peer beach destinations.
"Our score is in the blue which is a 44," Amy (tourism staff) said, explaining the methodology: the vendor aggregates online conversations (social media, third-party travel sites) and classifies them as destination promoters, passives, or detractors. Amy said the data period for the presented report runs from Jan. 1,…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
