Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Marketing Campaigns topic
No spam. Unsubscribe anytime.
Flagler County TDC debuts "Handcrafted and Homegrown" video series to spotlight Flagler Beach businesses
Summary
The Tourist Development Council presented a new multi-platform campaign of short videos and supporting tactics to promote local Flagler Beach businesses affected by construction and storms; staff said the campaign will expand in future phases to include Palm Coast and other areas.
The Flagler County Tourist Development Council unveiled "Handcrafted and Homegrown," a video-based campaign focused on Flagler Beach small businesses and local makers. Candy (social media staff member) and Amy (Tourism staff member) told the council the campaign emphasizes long-lived video content that businesses can reuse on their own channels. Candy said the office worked with Cycle Here Media to produce episodes featuring Down to Earth Pottery, Beach Belly Bobs, Flagler Surf Art and Stuff and Flagler Fish Company; videos are being distributed on Facebook, Instagram (including IGTV), YouTube and Twitter and are collected in a YouTube playlist titled "Handcrafted and Homegrown." The videos are also embedded on the tourism website, used in e-newsletters, blog posts and paid ads. Heather Wales, owner of Down to Earth Pottery, appears in the first episode and said, "It's therapeutic and it's beautiful to be by the ocean and be able to create a piece of art." Candy said the first phase targeted Flagler Beach because of road-construction impacts on local merchants; the campaign will expand to Palm Coast and other communities in later phases. Staff also described a proposed passport program that would reward visitors or locals who make purchases at participating businesses and collect stamps; details are still in development. Amy noted the office is working with the Flagler Beach Business Bureau on an I-95 billboard and that Cycle Here Media has won multiple Muse Creative Awards for prior work with the office. Council members praised the campaign and staff for its partnership-building and distribution plan.
