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Tourism office rolls out new marketing assets, photo shoots and small-business workshops; two events canceled
Summary
Flagler County tourism staff presented new family and wedding videos, expanded editorial coverage, restaurant photo shoots, and a Google verification initiative for local businesses. Staff also announced cancellation of two previously approved events after reviewing historical performance.
Amy Lukasick, interim tourism director, updated the Tourist Development Council on marketing and business-support work on April 17, including new video assets, expanded media coverage, restaurant photo shoots, a wedding video, and a free workshop series to help local businesses optimize online listings.
Lukasick said the office created three versions of a family-focused video (3-minute, 30-second and 15-second cuts) to live on the tourism website and YouTube channel and to use in advertising. She said the office produced a destination-wedding video staged at Hammock Beach Resort to promote wedding and honeymoon business.
The tourism office expanded editorial coverage with Edible Magazine, arranging double-page spreads and a group…
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