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Aberdeen CVB reports 10-year highs in visitor traffic, urges continued marketing investment
Summary
The Aberdeen Convention and Visitors Bureau told the City Council that website traffic, tax receipts and several months of lodging occupancy hit 10‑year highs for January–June and recommended continued investment in digital marketing, influencer partnerships and event promotion to grow overnight stays.
Casey Weismantel, executive director of the Aberdeen Convention and Visitors Bureau, told the Aberdeen City Council that the bureau’s January–June marketing push produced high engagement and several 10‑year highs for visitor activity.
Weismantel said the CVB recorded roughly 47,000 website users from January through June, about 46,000 of them new, and roughly 189,000 page views. “Every dollar that comes into the community can multiply anywhere from 3 to 7 times before that dollar is finally used up,” she said, describing the local economic benefit of overnight visits.
The bureau reported Placer AI data showing 138,000 visitors from outside a 100‑mile radius during January–June and said taxable receipts in eating, drinking and…
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