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Grand County Tourism Board outlines two-year strategy, asks commissioners to maintain countywide funding
Summary
The Grand County Tourism Board presented a two-year strategic plan focused on stewardship, organizational capacity, marketing/branding and destination management; board members and staff asked the BOCC to maintain countywide lodging-tax funding to support countywide marketing and shoulder-season initiatives.
The Grand County Tourism Board presented a two-year strategic plan to the Board of County Commissioners that emphasizes four pillars: strengthening organizational capacity, marketing and branding Grand County as a single destination, supporting local tourism businesses, and leading destination management and stewardship.
Board members told commissioners the plan was developed through a facilitated 'blueprint' process that included about 879 resident survey responses and 67 stakeholder responses. The tourism board said it aims to spread visitation throughout the county, support…
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