An event presenter told the Weber County Commission on July 21 that the most recent Ogden-area marathon registered about 6,630 runners for the full race and about 550 children for a free kids K, for a little more than 7,000 total participants, and that Visit Ogden’s economic-impact estimate was approximately $2,085,000.

The presenter said the event sold out about 35 days earlier than the prior year, and that marketing partnerships with Bonneville Digital (a KSL partner) had helped increase out-of-state visitation. “For 2025, we sold out about 35 days sooner than we did the year prior,” the presenter said. Organizers said their target for next year is roughly 23–25% out‑of‑state visitors and that marketing and registration materials are being queued for launch.

The presentation emphasized community benefits and logistics. Organizers said they procured 55 local school buses in partnership with the Weber School District and donated $27,500 to the Weber School Foundation while staying under budget on busing. They reported about 983 volunteers and said a Visit Ogden economic-impact study returned a figure they summarized as just under $2,100,000 (presenter cited $2,085,000).

Logistics changes included moving the expo to the Ogden Eccles Conference Center and shifting the race finish line to improve pedestrian flow on 20th and 5th streets. Organizers said the finish-line move visually increased foot traffic on 20th Street and eased congestion near the West Side access points. They also noted persistent parking confusion for visitors not familiar with downtown wayfinding and said they are negotiating space and parking arrangements for 2025 with conference‑center management.

Organizers outlined branding and design plans for the event’s 20th anniversary. They said a returning artist is finalizing artwork that will be used on shirts, registration materials and a rebranded finish-line arch. The visual direction will emphasize community partners, volunteers, public-safety agencies and a runner-focused centerpiece.

The presenter also described ongoing talks with the Utah Olympic Legacy Foundation about a sport-and-venue committee and volunteer coordination for future events tied to legacy Olympic planning. “We’re talking deeply about what volunteers look like, what the logistics and operations look like, who’s playing what role,” the presenter said, adding that the Olympic timeline discussed is roughly nine years away and that races could start approximately six years before the games.

Organizers said they plan a more formalized downtown marketing plan to encourage packet pick-up visitors to patronize local restaurants and hotels for longer periods rather than a single-day visit. They also noted supply-chain pressure on apparel and medals and said they are procuring items earlier to mitigate tariff and shipping impacts.

Why it matters: Commissioners were presented with the event’s economic contribution to downtown businesses, the nonprofit donation to the Weber School Foundation, volunteer numbers and operational changes that could affect future permitting, public safety staffing and county services.

The organizer said agreements with the conference center and hotels are in negotiation and that staff will return with final contracts and any permit requests. The commission did not take formal action on the presentation during the July 21 meeting.

Ending: Organizers asked for continued county support and said they will bring finalized agreements (busing, facility contracts, and permit requests) back to the commission as they are completed.