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Deltona public information officer details DTV, social outreach and hurricane communications
Summary
Public Information Officer Katherine (Kat) described DTV programming, social-media outreach, coordination with departments, and efforts to get local media coverage during emergencies.
Katherine (Kat), Deltona’s Public Information Officer, described the city’s communication work at the Citizens Academy, saying the PIO team records workshops and meetings for Deltona Television (DTV), posts updates across social platforms and works with local media on major stories. "There's myself and 3 other people, in the department. We all kind of have our expertise. But essentially, I mean, that's what I do though is information. I try to, give information to the citizens of Deltona, on behalf of the city," Kat said.
Kat said the PIO posts the city manager’s report, records and re-airs workshops on DTV, and publishes content on Facebook, Instagram and Twitter. She described targeted actions for difficult-to-reach topics—boosted social posts for key events and outreach directly to local reporters for widely relevant issues. She also said the city is working on a website redesign to improve access.
Attendees asked about reach and emergency communications. Kat said DTV can be watched on Spectrum channel 491 and that major emergency items are also shared directly with local media. In response to concerns that Deltona received limited local television coverage after a recent hurricane, Kat said the PIO proactively reaches out to reporters and prepares localized materials—sandbag locations, shelter openings, ice distribution and other response information—for media distribution.
Kat gave examples of recorded content and community storytelling used to engage residents, including a recent flood mitigation workshop and an animal-rescue story involving a sandhill crane that was treated by animal-control staff. She said the goal is to "show you guys what we're doing," by combining digital and broadcast channels so residents who do not use social media can still access information on the city website or DTV.
The presentation was informational; no new communication policy was adopted at the session. Residents were encouraged to sign up for the city email list and use the website’s contact forms to report issues.
Contact details and precise schedules for DTV and departmental updates were directed to the city’s web portal and the city manager report.
