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Trophy Club approves hotel tourism incentive program to boost overnight stays
Summary
The council approved a Tourism Incentive Program (TIP) to reimburse hotels for group room nights, marketing and wayfinding signage using hotel-occupancy-tax revenue; the program sets annual caps and requires hotels to be current on local tax obligations.
The Town of Trophy Club approved a Tourism Incentive Program (TIP) July 28 to encourage overnight stays and support hotel-based tourism. The program will be funded from hotel-occupancy-tax (HOT) revenues and managed by the town's communications and tourism staff. Under the program, eligible hotels may receive up to $20,000 per year in group-room rebates and marketing incentives and up to $5,000 per year in reimbursement for…
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