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Board allows Merchants Bank one new rooftop sign on HQ2; staff sought net‑zero roof‑sign condition
Summary
The Board of Zoning Appeals approved a variance allowing a 20-by-7-foot rooftop sign on Merchants Bank’s new HQ2 at 420 Third Avenue Southwest. Planning staff recommended approval only if there was no net increase in roof signs; the board approved a new sign without requiring relocation of an existing sign.
The Board of Zoning Appeals approved a variance July 28 allowing Merchants Bank to install one rooftop sign on its HQ2 building at 420 Third Avenue Southwest in Midtown Carmel.
Wendy Creech, assistant vice president of property management for Merchants Bank, said the proposed rooftop sign would match the “elegant, tasteful, and truly understated” signs affixed to the bank’s HQ1 building and reiterated arguments that alternative permitted signs (canopy, blade, wall) would not provide adequate visibility. She said relocating existing rooftop signage to HQ2 is impractical and risks roof membrane damage and structural bracket failure.
Design consultant Dan Moriarty told the board the proposed sign would not be illuminated and would measure 7 feet tall by 20 feet wide. Jack Russell, president of OneZone Chamber, testified in favor,…
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