Town staff asked the La Conner Town Council for permission to start a brand creation project so the town can take advantage of a free website redesign offered by the town's web vendor, CivicPlus.

Staff member Safa told council the vendor's contract includes a free website redesign but requires a concrete brand template (logo, fonts, colors) before design work can begin. Safa said the town currently lacks a standardized brand identity on paper and that the logo used on letterhead and public works trucks is not sufficiently functional at small scales.

Staff proposed a three-step approach: (1) logo redesign, (2) selection of fonts, and (3) selection of a color palette derived from the chosen logo. Safa outlined engagement options including a community contest, staff-developed options with community voting, or a simplified staff-led process given the town's small size. She said arts commission involvement would be appropriate and that staff will seek the commission's input as the project proceeds.

Councilmembers welcomed the idea and suggested engaging local artists and students; several members noted the arts commission should be consulted. Safa said costs are likely to be minimal and that the town can continue using existing stationery until supplies are exhausted. Staff requested council's general approval to proceed with a timeline and to return with any required budget details or community-engagement steps.

Action requested: council grant staff permission to commence brand creation work and to coordinate with the arts commission and community as needed. No formal appropriation was requested at the meeting.