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Visit Vancouver reports softer hotel demand, proposes doubling tourism-promotion fee
Summary
Visit Vancouver staff told the Lodging Tax Advisory Committee that year-to-date hotel performance is down and proposed raising the tourism promotion assessment (TPA) from $2 to $4 to double the organization's marketing budget amid state tourism budget cuts and shrinking cooperative programs.
Visit Vancouver marketing staff told the Lodging Tax Advisory Committee that year-to-date hotel occupancy, revenue per available room (RevPAR) and demand are down compared with 2024 and that the organization is proposing an increase to the tourism promotion assessment (TPA) it collects from $2 to $4 per hotel bill to expand its budget.
"The rectangle around that kind of shows some of the stats that, are highlighted, here locally," said Erica (Visit Vancouver marketing staff), summarizing hotel-performance charts that show occupancy off about 5%, RevPAR off about 6% and demand down roughly 5% in a recent 28‑day run. "If we're able to be successful, you can see, kind of where we stand in terms of our budget...we would double the TPA budget from about $1,300,000 to…
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