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Council approves tourism advertising and search‑engine marketing partnerships; state match doubles SEM budget
Summary
The council approved two tourism expenditures: an annual advertising placement in the Missouri travel guide with Madden Media, and a search‑engine marketing contract with Osborne Barr Parramore for $4,200 matched dollar‑for‑dollar by the Missouri Division of Tourism for an $8,400 SEM program.
The Lebanon City Council on July 28 approved two tourism marketing contracts for the coming fiscal year.
Rebecca (tourism staff) presented an annual advertising placement in the 2026 Missouri travel guide produced by the Missouri Division of Tourism. The placement includes distribution through five state welcome centers, an online guide and more than 200,000 printed copies; staff recommended renewing the city's participation with Madden Media.
Rebecca also presented a search‑engine marketing (SEM) program proposal with Osborne Barr Parramore (sometimes referred to in the meeting by the short form). The city would pay $4,200 toward SEM and the Missouri Division of Tourism would match that amount, producing an $8,400 SEM program for the city. Rebecca said the city participates annually and recommended staying in the program because opting out made reentry unlikely.
Why it matters: The placements and SEM activity are part of the city’s tourism strategy to promote Lebanon to visitors and drive traffic to local businesses and welcome centers.
Discussion vs. decision: Council approved both agreements in first and second readings; the items were recorded as ordinances (Madden Media agreement and Osborne Barr Parramore SEM contract).
