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Board approves revised Southwest High School logo to improve consistency and trademark protections
Summary
The board unanimously approved a revised trademark logo for Southwest High School after school leaders presented concerns about inconsistent color shades, a problematic boxed mark and merchandising challenges; staff will proceed with trademark filing and phased rebranding.
The Green Bay Area Public School District Board of Education unanimously approved a revised trademark logo for Southwest High School following a presentation from school leaders about inconsistent colors, a boxed mark that produced a purple tone in some uses and practical problems for embroidery and merchandise.
Why it matters: Board-approved high school logos are trademarked by the district to protect students and school programs from unauthorized commercial sales and to give the district recourse against fake social-media accounts. School officials said a clearer, lighter “bridal blue” color and an inverted-profile…
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