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Board approves revised Southwest High School logo to improve consistency and trademark protections

AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The board unanimously approved a revised trademark logo for Southwest High School after school leaders presented concerns about inconsistent color shades, a problematic boxed mark and merchandising challenges; staff will proceed with trademark filing and phased rebranding.

The Green Bay Area Public School District Board of Education unanimously approved a revised trademark logo for Southwest High School following a presentation from school leaders about inconsistent colors, a boxed mark that produced a purple tone in some uses and practical problems for embroidery and merchandise.

Why it matters: Board-approved high school logos are trademarked by the district to protect students and school programs from unauthorized commercial sales and to give the district recourse against fake social-media accounts. School officials said a clearer, lighter “bridal blue” color and an inverted-profile…

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