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LPC declines immediate approval for new flagpole on Soho storefront, urges broader storefront plan

5495238 · June 10, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Landmarks Preservation Commission took no action June 10 on an application by a retail tenant to install a flagpole at 594 Broadway, citing concerns about cumulative banners and streetscape clutter and urging the owner to propose a coordinated plan or consider a blade sign.

The Landmarks Preservation Commission on June 10 declined to grant a flagpole approval for Athleta at 594 Broadway in the SoHo Cast Iron Historic District extension, asking the applicant and property owner to consider a coordinated signage plan for the full building.

Engineer Daniel Ash, representing tenant Athleta and landlord GFP Real Estate, said the proposed flagpole would match nearby approved flagpoles and be…

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