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LPC tells Brill Building tenant to drop canopy, mount signage in louvers
Summary
The commission approved signage for a Broadway storefront at the Brill Building but directed removal of a proposed projecting canopy and required the sign be located within the louver band above the storefront.
The Landmarks Preservation Commission on July 22 approved signage and a window sign for a Broadway storefront at the Brill Building, an individual Art Deco landmark at 1613 Broadway, but directed the applicant to eliminate a proposed canopy and mount letters within the building’s historic louvers above the storefront. Why it matters: The Brill Building occupies a high‑visibility corner in Midtown and is an individual landmark; the commission weighed the building’s historic metal louvers and the adjacent primary entrance when limiting new projecting elements. Applicant Building Brothers proposed a…
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