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Visit The Woodlands reports soft April hotel demand, launches summer campaign and executive shuttle to Love Field
Summary
Visit The Woodlands told the board its April hotel demand dipped year‑over‑year by about 3.6 percent, but sales tax and mixed beverage receipts are up. The bureau launched a summer leisure campaign, a new gift‑card program (YIFTI) and an executive shuttle (four daily trips) to Dallas Love Field.
Visit The Woodlands presented its quarterly report to the township June 25, highlighting a modest softening in April hotel demand and a range of tourism promotion efforts aimed at bolstering overnight stays.
The bureau said April hotel demand was down about 3.6 percent year‑over‑year and noted calendar effects — overlapping major events and Easter timing — that affected…
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