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Experience Fayetteville details programmatic ad campaign, arrival attribution and Placer AI pilot with city
Summary
Staff reported strong early programmatic ad results, explained Arrivalist attribution data showing drive-market conversions, and described a one‑year city-funded pilot of Placer AI to estimate attendance at downtown events.
Experience Fayetteville staff reported June 23 that their 2025 paid-ad campaign is delivering strong early performance and that a new suite of data tools will make it easier to link ads to visits. Marketing lead Sarah Key and agency partners described programmatic delivery, Arrivalist attribution and a pilot of Placer AI with the City of Fayetteville.
Anne Davis, an Outright representative working on media, said the campaign delivered about 6.5 million impressions through May and that video completion rates for 30‑second spots were unusually high. "95% is, like, really outstanding and just indicates really strong audience and creative alignment," Davis said. Ryan McGregor, the campaign strategist from SMT/Trader, reported May media spend of about $35,000, roughly doubling…
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