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Councilors press Cyclone Ballpark staff on marketing, cleanliness and event cancellations

July 25, 2025 | Pecos, Reeves County, Texas


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Councilors press Cyclone Ballpark staff on marketing, cleanliness and event cancellations
Pecos City Council members on July 24 pressed Cyclone Ballpark leadership over canceled tournaments, low weekend attendance and recurring facility-cleanliness complaints, while ballpark staff outlined a marketing and operations plan to boost revenues.\n\nCyclone Ballpark general manager (identified in the record as the facility presenter) told council the facility missed June revenue goals after rights holders canceled some tournaments and a rights holder had given away free registrations, which reduced attendee buy-in. The manager said events that did take place exceeded individual-event goals, that the facility is $52,000 under projected expenses year‑to‑date, and that staff are monitoring costs.\n\nCouncil members and other speakers repeatedly raised concerns about maintenance, trash, restrooms and customer service. Councilman Carrasco and others said the complex, which the city built using public funds, has persistent cleanliness and staffing shortfalls and that management has not delivered adequate marketing results. The manager said new marketing staff have been hired, that the team is purchasing targeted digital ads and working with destination-marketing partners and that staff will present a detailed marketing plan at the next meeting.\n\nStaff reported a successful recent grand-opening weekend that generated $11,168 in gross revenue and a gross profit of $4,432, but noted the figure was reduced by 30–40 hours of cleanup after contractors left construction debris. Staff said the facility has introduced new point‑of‑sale items that are performing well and that new software (SportsKey) will replace an older registration platform.\n\nCouncil asked staff to improve on-the-ground maintenance, hire more local, part-time staff for concessions and guest services, strengthen contracts with rights holders (including deposit/cancellation enforcement), and expand outreach to local industry employees, including Chevron staff, to boost attendance. The manager said he will visit a larger facility in Alabama to observe operations and return with proposed operational changes.

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