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Fruita survey: residents rate services highly but raise concerns about growth and development
Summary
An independent ETC Institute survey of 715 Fruita households shows high satisfaction with many city services and a continuing concern about management of growth and development; council members pressed for follow-up outreach and targeted analysis before any policy steps.
A consultant who administered the 2025 Fruita Community Survey told the City Council on July 8 that residents gave Fruita strong marks for many municipal services but flagged the city's management of growth and development as the top opportunity for improvement. Ryan Murray, associate director of community research for ETC Institute, told the council the firm completed 715 statistically valid surveys and that the results have a margin of error of about 3.5 percentage points at the 95% confidence level.
Murray said the study was administered by mail, phone and online and was designed to allow every residential household in Fruita an opportunity to respond. "The sample is designed to ensure results are statistically valid and representative," he said. He added that responses are perception-based and that not every resident will have firsthand experience with every service evaluated.
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