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Utility survey finds reliability and affordability top priorities; staff to continue multi-channel outreach

July 21, 2025 | Columbia, Boone County, Missouri


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Utility survey finds reliability and affordability top priorities; staff to continue multi-channel outreach
City utilities staff presented results of a customer service survey conducted February–April 2025. The consultant received 804 responses — meeting the project goal and yielding a 95% confidence level with a 3.4% margin of error — and staff summarized both quantitative results and open‑ended comments.

Erin Keyes, utilities director, said respondents emphasized reliability and affordability as the most important utility values. Preferences for service design included continued roll carts, weekly recycling and interest in renewable energy and conservation programs. The open‑ended responses showed varied preferences for communication channels: respondents asked for email, text alerts, printed mail and occasional newsletters; relatively few said social media was preferred.

Staff said the utility department will continue outreach efforts at community events and schools, emphasized ongoing sewer‑reimbursement and conservation programs, and plans to repeat the survey roughly every 18–24 months under the consultant contract. The report included raw comments and a summary of program interest to help target future communication and program design.

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